This is how far removed I am from non-Discovery Channel mainstream TV: I have successfully eluded (and vice versa) this popular fast food chain commercial that compels everyone to chant “Buger! Burger!” at the slightest mention of good fortune. It is sweeping the country and yet I have never seen it.
Case in point. A sample conversation I overhear at work on a regular basis:
Colleague #1: Mareregular na si (insert Colleague #2’s name here) next month!
Everyone else in the room: Talaga? Pacheeseburger ka naman!
Colleague #1: Burger! Burger! Burger!
Colleague #2: Tse! Wala pa akong pera!!!
Can I just say that to an outsider, this will sound completely absurd. But who the heck cares? People seem to think it’s a funny way of coaxing a free meal out of anyone who’s had a recent run-in with luck. Just your average Pinoy humor I guess. It never occured to me how odd our sense of humor is until I took a shot at translating this joke to a Brazilian friend:
Bebentahan kita ng original Rolex. Brand new! Three hundred pesos lang… Pero Motolite yung battery.
I thought it was funny. She didn’t even wince. Something obviously got blown up in translation there, I don’t know. Anyway, I stopped trying.







